Editorial Team

The Editorial Team at App Launch Partners is a group of writers and editors who cover marketing, brand, and growth. They research each story and publish under a shared desk byline — experts in their fields, working as one team.

Articles by Editorial Team

Data & Analytics

Marketing ROI: CDP Unification by 2026

Marketing teams, despite their best efforts, often struggle with accurately attributing campaign success and demonstrating clear ROI. The sheer volume of data, coupled with disparate…

Editorial Team · · 9 min read
SEO

Your Performance Monitoring is Broken. Fix it Now.

So much misinformation surrounds effective performance monitoring in marketing, it’s frankly astonishing. Many marketers still operate under outdated assumptions, hindering their ability to truly understand…

Editorial Team · · 11 min read