Editorial Team

The Editorial Team at App Launch Partners is a group of writers and editors who cover marketing, brand, and growth. They research each story and publish under a shared desk byline — experts in their fields, working as one team.

Articles by Editorial Team

Data & Analytics

App Analytics: 15% ROI Boost in 2026

Key Takeaways Implement predictive analytics for user churn by configuring custom events like “session_length_short” and “app_uninstalled” within Firebase Analytics, achieving a 15% improvement in re-engagement…

Editorial Team · · 10 min read
Digital Marketing

Press Release Myths: Indie Devs in 2024

There’s a staggering amount of misinformation circulating regarding press releases, especially for those new to the marketing arena. For indie developers and marketing professionals alike,…

Editorial Team · · 8 min read