The air in the co-working space was thick with a nervous energy that day. Sarah, CEO of UrbanHarvest, a promising farm-to-table delivery app, paced frantically…
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9 min read
The amount of misinformation surrounding effective launch day execution (server capacity) for marketing campaigns is staggering, often leading to spectacular failures and lost revenue. Are…
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10 min read
The fluorescent hum of the office lights felt particularly oppressive to Sarah. As the marketing lead for “Urban Bloom,” a burgeoning online plant delivery service…
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10 min read
The hum of the espresso machine at “The Daily Grind” was usually a comforting sound for Sarah, owner of a beloved but struggling coffee shop…
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12 min read
There’s so much bad advice circulating about how to secure and conduct interviews with app founders – it’s enough to make a seasoned marketer pull…
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9 min read
There’s a staggering amount of misinformation circulating about effective pre-orders strategies, particularly concerning the marketing efforts required to make them successful. Many businesses lose out…
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8 min read
Sarah, the founder of “Pawsitive Eats,” a subscription service for gourmet, ethically sourced pet food, stared at her analytics dashboard with a knot in her…
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10 min read
Effective performance monitoring is the bedrock of any successful marketing operation, transforming raw data into actionable insights that drive growth. But what does it really…
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10 min read
The vast majority of app launches fail to meet their initial revenue or user acquisition targets. We’re talking 75% or more, according to some analyses.…
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11 min read
A deep dive into case studies analyzing successful (and unsuccessful) app launches is the bedrock of intelligent marketing strategy. Without understanding why some apps soar…
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11 min read
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