A staggering 73% of marketers worldwide struggle to link their marketing activities directly to measurable business outcomes, according to a recent eMarketer report. This isn’t…
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7 min read
There’s an astonishing amount of misinformation circulating about the future of press outreach and marketing, with many agencies and brands still clinging to outdated notions…
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8 min read
The app economy, now a decade into its explosive growth, continues its relentless expansion. For product managers aiming for successful app launches, the stakes have…
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11 min read
The digital product graveyard is full of brilliant ideas that simply couldn’t find their audience. Many founders pour their hearts, souls, and capital into development,…
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10 min read
There’s an astonishing amount of misinformation swirling around how to effectively engage with startup founders for marketing purposes. Many approaches are based on outdated assumptions,…
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9 min read
Key Takeaways By 2026, successful marketing strategies prioritize hyper-personalization driven by AI analysis of real-time customer behavior, moving beyond demographic segmentation. Attribution modeling has evolved…
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9 min read
Key Takeaways Identify your app’s core marketing needs—user acquisition, retention, or monetization—before engaging any app launch partners to ensure alignment with their specialized expertise. Prioritize…
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9 min read
Sarah, a marketing manager at “Buzzworthy Apps,” stared at the Q3 growth projections with a knot in her stomach. Their latest casual gaming app, “Pixel…
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9 min read
There’s an astonishing amount of misinformation swirling around how post-launch growth (user acquisition) and marketing have transformed, particularly in the last two years. Many businesses…
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8 min read
A staggering 75% of mobile applications are uninstalled within the first 90 days of download, yet the mobile app economy is projected to exceed $1.5…
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9 min read
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