Rhys Kincaid

Social Media Strategist

MBA, Digital Marketing, Meta Blueprint Certified

14+ years experience

Rhys Kincaid is a leading Social Media Strategist with 14 years of experience, specializing in data-driven content optimization and community building for Fortune 500 brands. As the former Head of Social Engagement at Catalyst Digital, he spearheaded campaigns that consistently delivered double-digit growth in audience engagement and conversion rates. Kincaid holds an MBA in Digital Marketing from the Wharton School of the University of Pennsylvania, where his thesis focused on the behavioral economics of online communities. His professional philosophy centers on the belief that authentic engagement, amplified by intelligent data analysis, is the cornerstone of sustainable brand growth in the social sphere. He previously held senior roles at Horizon Group, where he developed award-winning influencer marketing strategies. Readers can expect his articles to provide actionable insights, cutting-edge research, and practical frameworks for navigating the ever-evolving landscape of social media marketing, always grounded in real-world results and forward-thinking strategies

Articles by Rhys Kincaid

Social Media

PixelPets: Restoring Trust in 2026

Maya wasn’t just a marketing manager for “PixelPets,” a popular virtual pet app; she was its soul. She’d nurtured its community from a handful of…

Rhys Kincaid · · 7 min read
Social Media

Snapchat AR: Winning App Installs in 2026

Snapchat AR has emerged as an undeniable powerhouse for app promotion, transforming how brands connect with users and drive installations. The platform’s augmented reality capabilities…

Rhys Kincaid · · 10 min read
Social Media

LinkedIn App Launch: B2B Success in 2026

Misinformation about launching B2B apps on professional platforms like LinkedIn is rampant, creating a minefield for even seasoned marketers. Many assume that a simple profile…

Rhys Kincaid · · 9 min read