So much misinformation swirls around the topic of press outreach, clouding what should be a clear, strategic component of any effective marketing plan. From what…
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8 min read
Imagine pouring countless hours, resources, and creative energy into developing an application, only for it to languish in obscurity. A staggering 77% of users uninstall…
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8 min read
Crafting effective launch press releases is an art form, especially when the target audience includes indie developers and marketing professionals who are inundated with information…
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9 min read
Every app developer dreams of a viral launch, but the truth is, most falter. Dissecting case studies analyzing successful (and unsuccessful) app launches offers an…
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7 min read
There’s a staggering amount of misinformation circulating about what truly makes an app launch successful. Many founders and even some seasoned marketers fall prey to…
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11 min read
Launching a new product or campaign is exhilarating, but nothing kills that excitement faster than your servers collapsing under the weight of anticipated demand. Overlooking…
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10 min read
Did you know that despite over 80% of marketers believing their data is accurate, only 20% of consumers actually trust how companies use their personal…
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9 min read
There’s a staggering amount of misinformation out there regarding how to successfully launch a new application, especially when it comes to partnering with external agencies.…
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9 min read
Effective press outreach is the bedrock of any successful marketing campaign, transforming whispers into widespread recognition and significantly boosting brand visibility. But how do you…
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10 min read
It’s astounding how much misinformation still circulates regarding effective launch press releases, especially when the goal is to capture the attention of media and players…
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8 min read
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