Did you know that 85% of journalists consider a personalized pitch to be either “very important” or “absolutely essential” when deciding whether to cover a…
Daniel Buchanan
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The entrepreneurial spirit of startup founders is not just admirable; it’s become the bedrock of economic innovation and marketing disruption. Their vision, often born from…
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The app store ecosystem is more competitive than ever, making a robust App Store Optimization (ASO) strategy non-negotiable for visibility and downloads. Before your app…
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The marketing industry is in constant flux, but few shifts have been as profound as the move towards making marketing truly actionable. We’re past the…
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Launching a new application into the crowded digital marketplace feels a lot like throwing a dart in the dark – you hope it sticks, but…
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12 min read
The marketing industry, once dominated by large agencies and hefty budgets, is undergoing a profound transformation. Startups are not just disrupting established norms; they are…
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9 min read
Many businesses pour significant resources into app development and then, inexplicably, launch their creations into the digital void without a coherent strategy for discovery. They…
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10 min read
A staggering 90% of startups fail within their first five years, with many attributing this to a lack of market need or poor marketing. For…
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9 min read
The marketing world of 2026 demands more than just good ideas; it requires the implementation of truly actionable strategies that deliver measurable impact. Without a…
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8 min read
App Launch Partners delivers expert insights into effective mobile app marketing, and today we’re pulling back the curtain on one of the most powerful, yet…
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9 min read
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